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An always-on CEO coach for small-business owners
Everything runs through you.It doesn’t have to.
Take the Free Business Assessment. See the stage you're actually at, the path that fits, and the three things to fix first. Then work it with a coach that answers from the playbook, any hour.
Take the Free Business Assessment →10 questions · about 3 minutes · free
For owners of contractors, shops, studios, practices and service companies, from first customer to about $20M:Contractors & tradesHVACPlumbingConstructionHome servicesProfessional servicesRetail & e-commerce
Sheet A-100Everything runs through you
You started a business for freedom, and gave yourself fourteen jobs.
- 01You can sell it and you can deliver it. You're also the one holding every answer.
- 02Advice comes in a pile, with no order. Hiring, marketing, software, systems, all urgent, all at once.
- 03Most of it was written for a company five times your size, or for one that doesn't exist yet.
Every business has one thing limiting it right now. We find it, and give you the next three builds, not three hundred.
How it works
Start free. Add only what you need.
Tap any step to see what's in it.
Weekly loop: Pro’s Monday review feeds back into your Core queue.
Free Business Assessment
Ten questions from your real numbers: team, revenue, margin, and how the place runs when you're gone.
The weekly system
A diagnosis on day one. A rhythm every Monday after.
Each step feeds the next. You still make the calls, and nothing is sent anywhere on your behalf.
01
Free Business Assessment
About 3 minutes
Your real numbers go in. Your stage and your top 3 priorities come out.
02
Path Card
One page
Your path, stage and team code, with the rule behind each one. Check the math yourself.
03
90-day plan
One constraint
One constraint, daily standards and a scorecard, starting from the plan for your path.
04
Monday CEO Review
Every week
Five questions, an answer from the guide with sources, and the next item added to your queue.
What you get
Real tools, not another course.
34fill-in templates
1090-day plans
32intake questions
12areas in the maturity audit
Toolkit →
Templates and 90-day plans, ready to fill in tonight.
Illustrative. The Toolkit is digital: you print what you need.
Core →
Your Path Card, maturity audit, ranked queue and stage-gated guide.
Illustrative. Your own Path Card and plan come from your answers.
Pro →
Everything in Core, plus the coach, the SOP generator and the Monday review.
Illustrative mockup. Actual screens differ.
An always-on CEO coach
A real decision. A Tuesday. 11pm.
Your coach isn't awake. This one is. Ask, and it answers from one written playbook, tells you which chapter, and says so when it doesn't know.
- Answers only from the guide
- Every paragraph shows its source
- Declines when it isn't sure
- Never sends, signs or moves money
Illustrative mockup. Actual screens differ.
Our books take forever to close. Where do I start?
Pick a close date and hold it. Start with a checklist and a target of closing within 15 days of month end, then work toward 10. Name one owner for it.
BOS-13-FINOS §close
Who it's for
The scoring is the same. The examples sound like your business.
FeaturedIllustrativeContractors & trades →
You stay busy and can't say which jobs made money until your accountant tells you in April.
IllustrativePlumbing →
You're under a sink when the next job calls, and quotes go cold after one send.
IllustrativeRestaurants & food →
You work the line when someone no-shows.
IllustrativeAgencies & creative →
Feast, famine, referrals.
Generated images for illustration. These aren’t real customers.
Also: HVACConstructionHome servicesProfessional servicesRetail & e-commerceHealth & wellness
Know your numbers
A 30% markup isn't a 30% margin.
Drag it and see. Then Price a Job Right, in Core, works out what an hour really costs you, with burden, non-billable time and overhead, in plain code you can check.
Estimates, not advice.
- Price
- $1,300
- Gross profit
- $300
- Real margin
- 23.1%
What keeps it honest
Rules score. AI drafts. You decide.
Rules do the scoring
Your path, maturity and priorities come from written rules, not a model's mood. Same answers, same result, any day.
The weakest link sets your level
Your maturity level is your lowest loaded area, never an average. That's the one worth fixing next.
AI drafts. You decide.
The coach cites its sources or says it doesn't know. It never moves money, signs anything, or sends messages.
Pricing
Pay for the rung you're on.
Toolkit
The paperwork, ready to use.
$97
one time
Get the ToolkitCore
The full operating system.
$39/mo
or $390/yr
Start CorePro
Core, plus a coach that cites its sources.
$149/mo
or $1,490/yr
Start ProStraight answers.
Is this for my kind of business?
If you run a small business between startup and about $20M, likely yes. The scoring is the same for everyone. Examples change with your industry, and contractors and trades get extra material.
What does the Free Business Assessment give me?
A preliminary path and stage, why you landed there, and your top three priorities. The full 32-question intake goes deeper.
Does the AI text or call my customers?
No. Nothing here sends anything. It writes drafts, and you copy and send them yourself.
Will this make me more money?
We don't promise results, and we don't publish earnings claims. It gives you a clear order of work. What you do with it is on you.
Is this legal, tax or financial advice?
No. Where a decision needs a CPA, attorney or insurance pro, we say so.
Find out what to build next.
Ten questions. Real numbers. A straight answer.